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Digital Marketing Services
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Understanding your business objectives, product proposition and target audience to help you identify the most relevant advertising platforms to boost your online presence.
Build awareness of your brand at the top of the marketing funnel through relevant display, content networks, native advertising, retargeting, programmatic, and social media platforms. Understand how to attribute branding activity, both traditional and online, to brand performance results.
Planning, implementing, and developing your paid search, paid social, and display advertising through data-driven and customer-centric digital marketing strategies.
Drive conversions and leads through higher intent, consideration, and conversion ad platforms and channels. Researching client's business objectives, product proposition and past performance allows us to create the most relevant B2B or B2C strategy across multiple paid media channels.
Relying on real-time data and always
analysing, testing, and learning to improve customers engagement and returns. Delivering performance reporting and detailed analysis.
Ensure all digital marketing activity is data driven through robust tracking, measurement, reporting and analysis. Highly analytical and help develop data tracking, reporting, and analysis across all online channels to help with business strategy decisions. Consider a holistic marketing approach.
Offering exceptional client support and always happy to be transparent and collaborate with your wider marketing teams across all online marketing channels and user journey strategies.
Very hands on, and constantly driving conversion and engagement levels through continuous analysing, testing, and learning. Be a part of your digital marketing efforts, strategy, trends, and insights to help develop your overall marketing strategies. Experience coaching digital marketing best practices.
About Search Craft Ltd.
Search Craft started eight years ago with the ambition to support small to medium sized businesses with their digital acquisition strategies. Have since collaborated with many brands on a part-time or project basis to improve online engagement and returns, through data-driven and customer-centric marketing strategies.
Specialise in building brand awareness, increasing paid advertising returns, and improving online channels performance reporting and analysis. Fast learners, target driven, and continuously testing and learning across multiple paid advertising platforms to reduce costs, exceed targets, and meet business objectives.
We're engaging, proactive, passionate about the digital landscape, and continuously developing commercial acumen. Prioritising clients' needs based on their objectives and targets, being very transparent with insights, and encouraging a holistic marketing approach to help with ongoing business strategy decisions.
Clients we've worked with
Supporting event service clients since 2018 with their paid media advertising, and online channels performance reporting and analysis. Clients range across retail, tech, and healthcare industries.​
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Prior to 2020, the events industry was growing strong, adding new event locations yearly, as well as a big shift in investment from traditional to digital media; with social media platforms developing.​
The pandemic and social distancing measures impacted a lot of event companies as well as team resources. The events industry slowly picked up again by autumn 2022, and only really starting to see improvements to the events industry in 2024.​
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B2C industries continue to see a slower growth curve due to consumers financial economical factors, whilst B2B industries are growing as businesses try to develop and recover from the impact.
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The Baby & Toddler Show hosts events for new and expectant parents with over 150 brands. Hosting events across the UK.
The objective was to increase spend, ticket sales, and improve return on investment. Through redeveloping our keyword inventory strategy with an increased focus on non-brand terms, testing different budgeting strategies and launch times, improving content, testing different offers, and optimising, we were able to double return on investment, and continue to test and learn every season. The Baby & Toddler Show continues to increase investment with new test and learn initiatives happening through display and YouTube to improve brand awareness.
The National Wedding Show hosts wedding inspiration & planning events, welcoming over 40,000 wedding couples a year.
The National Wedding Show runs events during autumn and spring, in London, Birmingham and Manchester. Ocean Media Group wanted to develop in-house marketing teams to manage all online marketing channels growth. Objective was to develop and improve paid search and display advertising channels. Launching across multiple new paid social channels. Creating robust budget planning, audience targeting, tracking, analytics, and real-time revenue performance reporting across all online media channels to help improve ticket sales, footfall, and business strategy decisions.
Working with retail clients up to 2022 with a strong focus on Google Shopping Ads. Retail clients included ‘Todd Doors’ for over 4 years (high street door furniture retailer) and a new start-up ‘wonder&awe’ for 2 years and who were launching new products in gifting box sets and groceries; which was highly in demand during the pandemic. End to end management of many retail paid search, display, and social marketing channels. Managing overall revenue and profit performance insights.
Todd Doors supplies over 450 quality timber door designs with seven showrooms across Greater London & Bournemouth.
Todd Doors is a high street and online door furniture retailer and supplier. Todd Doors wanted to bring all marketing and website functions in-house. Objective was to identify, implement, and manage new volume and profit opportunities through paid search, shopping engines, paid social, and display. Working closely with brand, content, creative, web, and store manager teams to collate and provide analysis across store, online, and chats engagement and revenue to help with ongoing business investment decisions.
We've always been passionate about sharing and developing digital marketing skills amongst teams. Had the opportunity to coach and mentor some exceptional digital marketers across many different digital marketing disciplines to date.
In the current marketing and digital marketing climate, previous education and skill sets is becoming paramount. Education is an ongoing growing market internationally, and with the range of different digital marketing disciplines and growing media buying platforms, the need to have training is important.
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NEW CLIENT WINS IN 2024 COMING SOON!
Contact us today to let us know more about your company, product proposition, online advertising objectives, and targets, so we can tailor our suggestions and proposal to meet your business needs.