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Digital Marketing Services
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Understanding your business objectives, product proposition and target audience to help you identify the most relevant advertising platforms to boost your online presence.
Build awareness of your brand at the top of the marketing funnel through relevant display, content networks, native advertising, retargeting, programmatic, and social media platforms. Understand how to attribute branding activity, both traditional and online, to brand performance results.
Planning, implementing, and developing your paid search, paid social, and display advertising through data-driven and customer-centric digital marketing strategies.
Drive conversions and leads through higher intent, consideration, and conversion ad platforms and channels. Researching client's business objectives, product proposition and past performance allows us to create the most relevant B2B or B2C strategy across multiple paid media channels.
Relying on real-time data and always
analysing, testing, and learning to improve customers engagement and returns. Delivering performance reporting and detailed analysis.
Ensure all digital marketing activity is data driven through robust tracking, measurement, reporting and analysis. Highly analytical and help develop data tracking, reporting, and analysis across all online channels to help with business strategy decisions. Consider a holistic marketing approach.
Offering exceptional client support and always happy to be transparent and collaborate with your wider marketing teams across all online marketing channels and user journey strategies.
Very hands on, and constantly driving conversion and engagement levels through continuous analysing, testing, and learning. Be a part of your digital marketing efforts, strategy, trends, and insights to help develop your overall marketing strategies. Experience coaching digital marketing best practices.
About Search Craft Ltd.
Search Craft celebrates over a decade of supporting small to medium sized businesses with their digital acquisition strategies. Have since collaborated with many brands internationally on a part-time or project basis to improve online engagement and returns, through data-driven and customer-centric marketing strategies.
Specialise in building brand awareness, increasing paid advertising returns, and improving online channels performance reporting and analysis. Fast learners, target driven, and continuously testing and learning across multiple paid advertising platforms to reduce costs, exceed targets, and meet business objectives.
We're engaging, proactive, passionate about the digital landscape, and continuously developing commercial acumen. Prioritising clients' needs based on their objectives and targets, being very transparent with insights, and encouraging a holistic marketing approach to help with ongoing business strategy decisions.
Clients we've worked with
Supporting event service clients since 2018 with their paid media advertising, and online channels performance reporting and analysis. Clients range across retail, tech, and healthcare industries.​
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Prior to 2020, the events industry was growing strong, adding new event locations yearly, as well as a big shift in investment from traditional to digital media; with social media platforms developing.​
The pandemic and social distancing measures impacted a lot of event companies as well as team resources. The events industry slowly picked up again by autumn 2022, and only really starting to see improvements to the events industry from 2024.​
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B2C industries continue to see a slower growth curve due to consumers financial economical factors, whilst B2B industries are growing as businesses try to develop and recover from the impact.
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Working with retail and travel clients up to 2022 with a strong focus on large shopping engines and aggregator websites. Retail clients included home comms, high street retailers, as well as other online retail clients. End to end management and development of paid search, display, and social marketing channels. Managing overall revenue and profit performance insights.
Working with higher education clients since 2022. Have always been passionate about sharing and developing digital marketing skills amongst teams. Had the opportunity to coach and mentor some exceptional digital marketers across many different digital marketing disciplines to date.
In the current marketing and digital marketing climate, previous education and skill sets is becoming paramount. Education is an ongoing growing market internationally, and with the range of different digital marketing disciplines and growing media buying platforms.
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Contact us today to let us know more about your company, product proposition, online advertising objectives, and targets, so we can tailor our suggestions and proposal to meet your business needs.